Algenist

Triple Algae Eye Renewal Balm Relaunch

THE ASK

Algenist looked to CMM to creatively refresh one of their most tried and true products, following an update to its formula and name.

THE PROBLEM

Convert new customers without abandoning product loyalists or the brand’s equity and aesthetic. Produce enough assets to drive Q1 social and web creative needs without breaking the bank. 

THE SOLUTION

Economize the production by creating assets optimized for all platforms, employing a holistic and unified approach to all content.

THE EXECUTION

Using a bold tangelo as the campaign’s primary visual element, content leaped out from busy social feeds while also complementing Algenist’s ubiquitous teal branding. Luxe texture shots provided sensorial accompaniment to educational and beauty-focused messaging via infographics and tutorials.

THE RESULTS

  • Content offered alluring and panoptic coverage of this groundbreaking offering and its ample skincare benefits

  • Product launch sales far exceeded targets, surpassing sales for the original eye cream which stood as Algenist’s #2 best seller

  • Assets offered cross-platform flexibility, maintaining aesthetic consistency throughout 

  • Media entities including People, Popsugar and The Zoe Report  rebroadcast creative assets across their own channels

 
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