Fekkai

Social Relaunch

THE ASK

Fréderic Fékkai approached us looking for a fresh start, including a modern visual identity, social facelift, and updated messaging strategy.

THE PROBLEM

With a wide-ranging business spanning brick and mortar salons and dozens of products, Fekkai’s brand revamp needed a strategy that unified all elements of their operation.

THE SOLUTION

CMM crafted an approach spanning every piece of the Fekkai business – including events, salons, stylists, influencers, and retail – while maintaining a uniform look and feel.

THE EXECUTION

With consistent content and a steady stream of new, elevated brand imagery, we tied together all aspects of Fekkai into a singular identity that is fresh & engaging, breathing new life into Fekkai’s celebrated brand.

Brand Voice, Brand Partnerships, Content Strategy, Creative Direction, Content Production, Canvas Ads, Digital Advertising, Influencer Marketing, Community Management, Reporting, Salon Support