göt2b

#MEbyME Influencer Campaign

THE ASK

Adapt got2b’s global #MEbyME campaign - which encourages consumers to be bold, confident and embrace their natural hair - to resonate with their US consumers.

THE PROBLEM

As a European-based brand, göt2b’s strategy and messaging needed to be fundamentally reevaluated in order to be relevant to the North American consumer.

THE SOLUTION

To help göt2b reach it’s US audience, CMM created an artful, urban-inspired influencer campaign spanning both the US itself and got2b’s target demographics.

THE EXECUTION

Spanning from dancer to surfer, CMM identified, negotiated and partnered with eight influencers who embodied a variety of vibes and trends coming out of coastal style meccas, New York and LA.

In addition to the production of all key print and digital US launch assets, CMM facilitated ongoing partnerships with the top performing #MEbyME influencers, thereby creating a more authentic partnership, solidifying brand ambassadors, and gaining new follower bases.

Influencer Marketing & Negotiations, Content Strategy, Creative Direction, Print & Digital Advertising, Key POS Visuals, Mixed-Media, Social Support, Community Management, Reporting

THE RESULTS

Organic and Earned on Facebook

• Double digit fan acquisition YoY

• Strategic creative and content strategy increased net new exposure of content by 296.84%

• 43.86% increase in video views