göt2b

Twitch-or-Treat with DJ Pauly D

THE ASK

Position göt2b as the go-to brand for all Halloween hairstyles from color to style and raise consumer awareness.

THE PROBLEM

Despite representing creativity and diversity, göt2b still hadn’t reached its full potential in connecting with its audience in every way possible.

THE SOLUTION

CMM identified Twitch as an emerging platform and where göt2b could thrive, reaching new and existing audiences while being considered a brand ahead of the curve. We captured customers' attention through social buzz and press outreach to show that.

THE EXECUTION

In 10 days, CMM worked collaboratively to secure the platform, the content connect with editors and influencers, liaise with platforms reps, all in an effort to ensure optimized promotion and recognition with measurable results.

THE RESULTS

The final product resulted in a 40-minute, social-distanced Halloween dance party on Twitch, DJed by DJ Pauly D, brought to you by göt2b with 107,033 unique viewers.